Bollywood superstar Shahrukh Khan will not attend the prestigious International Indian Film Academy (IIFA) Awards gala starting on Friday.
"He had been approached and invited. Unfortunately the period he spent with the Indian Premier League matches disrupted his entire schedule," said Sabbas Joseph, director Wizcraft.
Reebok India on Friday created history of sorts by bringing sports and stardom together.
The official merchandise partner for Kolkata Knight Riders, the IPL team owned by Bollywood star Shahrukh Khan, invited Khan to open its first Knight Riders store on Sarat Bose Road in Kolkata. Knight Rider's fanatics were bowled over at this unexpected treat.
